The Digital Marketing Manager will lead a team that has broad responsibility of defining and executing the O’Reilly digital marketing and content strategy. This position will work with the broader Marketing department, direct reports and subject matter experts throughout the organization. The Digital Marketing Manager will develop, implement, track and optimize the digital marketing campaigns across all digital channels.ESSENTIAL JOB FUNCTIONSPlan and manage all digital marketing campaign strategy, content development and delivery across multiple digital channels and platforms (SEM/SEO, social media, paid search, display, email, local search, mobile)Identify trends and investigate new and creative growth strategies and emerging technologies to enhance/increase performance and optimize digital marketing spend to drive traffic to our retail locations and websiteProvide meaningful insights into business performance; make recommendations for improvements, new content, new initiatives, opportunities, etc. that will drive business growthOptimize website design for improved performance (usability, design, content) and develop/share best practicesCollaborate and partner with teams from multiple departments (Creative, IT, Merchandise, Pricing, Legal, Accounting, etc.) to plan and lead project deliveryTrack and measure marketing performance metrics, including promotions and additional marketing programs, reporting and optimizing based on resultsEngage with IT counterparts for selection and performance of ecommerce platforms, email service and analytics providersFocus on website conversion improvementsManage vendor relationships in relation to digital marketing strategy/activation.Manage the marketing budget for all areas of responsibilityParticipate in the annual marketing planning processSKILLS/EDUCATION/KNOWLEDGE/EXPERIENCE/ABILITIESRequired:Bachelor’s degree in marketing, communications or business4+ years of direct and hands-on digital marketing experience (search engine optimization, website analytics, Google Adwords, etc.)Strong technical acumen and ability to act as a liaison between marketing and Information Technology departmentsMust be knowledgeable about the web and emerging technologiesExperience working with cross-functional teams with an ability to influence others internally and externallyAbility to manage projects, be organized and set clear prioritiesDemonstrated ability to lead and develop a team and team members in a team-oriented workplaceExcellent written verbal and communication skillsProactive, self-started who is comfortable in a team oriented work environmentProficiency with MS PowerPoint, Excel and WorkDesired: Knowledge of internal O’Reilly processes including O’Reilly store operations experienceRetail marketing experienceUnderstanding of search engine optimization and online analyticsO’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization. Total Compensation Package:Competitive Wages & Paid Time OffStock Purchase Plan & 401k with Employer Contributions Starting Day OneMedical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)Team Member Health/Wellbeing ProgramsTuition Educational Assistance ProgramsOpportunities for Career GrowthO’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: rar@oreillyauto.com or call (800) 471-7431 option , and provide your requested accommodation, and position details. Job SummaryJob number: R200122Profession: Advertising & Marketing
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